5 Ways Content Marketing Benefits Your Business
Updated: Aug 13, 2022
Maybe you've heard about content marketing services? If you haven't invested in it yet, it might be because you're not knowledgeable about the practice or reluctant of the long-term benefits that your hard earned money paid for. Maybe you are not wanting to invest heavily in what might turn out to be a year long fad that fizzles out like other marketing strategies. More than likely, you are probably too busy to even think about it. I get it, I run a business too.
Hemmer Media Consulting offers a wide variety of content marketing services that will fit your business and busy schedule. We take the reins with your content and take the massive job of producing something high quality to ultimately attract more sales and leads for you. Whether it be blog articles, high quality imagery, or videos for branding and ads, we can do it all.
Lets dive into why content marketing will benefit your business:
1. More Quality Stuff on Your Site
It may seem like a simple concept, but more time spent on content marketing means you'll have more content on your site. This gives your customers and visitors more reasons to stick around. When customers spend more time on your site looking at your content there is more opportunities to become familiar with your brand, build trust, thus leading to higher conversion rates. With great content, your users will stay on your site longer, and that's always a good thing. Lets take a look at some content examples Hemmer Media Consulting has produced:
We have our own blog here as you are reading one of our posts here. Blogs are useful tools for visitors! Blogs help provide more insight in what your business does and helps add a personal touch to help establish trust in your brand.
Earthworks Health is an E-Commerce company in which I designed and wrote a blog for their products. You can access it here. With this blog concept we had incorporated a link based system that had focused keywords to help direct visitors to the information they needed. It also gave us a chance to include a product slider bar at the bottom of the page. When given a chance, always promote your product or service.
You obviously see how video can really impact the way your service or product is presented. Gives your brand a professional look and a way to connect to your clients or customers. When connections are made, trust follows, and then ultimately a sale. Don't overlook using quality content on your site!
2. Content Marketing Drives Conversions
Perhaps one of the best benefits of content marketing is that it helps your company drive more sales and leads over time. Research shows that companies who create consistent marketing content experience conversion rates that are nearly 6 times as high compared to their competitors who don’t focus on content marketing. This shows that tough content marketing often requires a significant investment of time and resources. It eventually pays off by leading to more conversions. Let Hemmer Media Consulting take the hard work of creating quality content off your plate!
3. Builds Brand Awareness
Case and point, there are consumers out there who are a perfect fit for your products or services, but they haven’t yet gotten the opportunity to learn about your brand. By creating content that provides value for your target buyers, you can work to engage these leads and help build brand awareness. Brand awareness is one of the most important benefits of content marketing. Your customers and leads have a problem that your brand can solve. What better way to educate them about their challenges and your solution than to provide them with engaging content? Be sure to develop content topics around your customers’ biggest pain points to help them better understand what steps they need to take to solve their problems.
4. More Content Gives Visitors a Reason to Stay on Your Site Longer
The average human has an attention span of 12 seconds. 12 SECONDS! Literally shorter than the attention span of a goldfish. So you have to do what you can to make sure your website visitors stay longer. Staying longer gives you a rank up on search engines, gives more opportunity to build trust, and lets your customer navigate through your website to solve their problems. When a marketers uses the word bounce, they mean when a customer leaves your site. We want that bounce to happen after spending more than a few minutes on your site. Your content should coincide with the flow of the website to help your visitors navigate. Hemmer Media Consulting offers a wide range of tools ready to revamp the content on your website.
5. Content Marketing is Cost-Effective
Content marketing is more cost-effective than many traditional outbound marketing tactics.
Since content marketing is typically easier to get started with and more popular with customers who are tired of traditional advertising messages. This tactic can often help reduce the amount of money that marketers need to spend when engaging leads and customers. In fact, according to Content Marketing Institute, content marketing costs 62% less than outbound marketing even though it generates more than 3 times as many leads.
Content marketing gives your business that needed push in the right direction compared to your competition. When you know it can drive more traffic, keep people on your site longer, and is cost effective, you know that it is the right move for your business. Contact Hemmer Media Consulting today to schedule a free consultation.