On Page SEO
On page SEO optimizes your website to help your webpages rank higher in the search results. On Page SEO considers looks at different parts of your website that can be improved. It focuses on features you can control like technical features, appearance, and content.
Off Page SEO
Just like on page SEO, your site also needs off page SEO. Off page SEO is for things that you cannot necessarily control. The most popular off page SEO implementation is earning backlinks. As an example, a backlink is a link to your website or content on your website from another website.
Local SEO focuses on searches that relate to specific locations, especially the searcher’s local area like here in Norfolk, NE. Local SEO helps businesses rank well for searches that contain phrases such as “near me” and searches including the names of cities, regions, or other areas. For example, if you run a local ice cream shop, local SEO can help you show up in local search results and on google maps!