How is On-Page SEO Good For Your Business?
Updated: Aug 17
Every SEO strategy is focused on ranking as high as possible in search engines like Google, Bing, Yahoo, and Duck Duck Go. To do this, we try to design and develop a website that google will love to rank high. That’s basically what SEO is, search engine optimization. Here, I’ll discuss on-page SEO, explain the importance of on-page SEO, and go over the benefits of what on-page SEO does for your website.
What On-Page SEO Means
On-page factors all have to do with elements on your own website. These factors include your technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On-page SEO is also called on-site SEO. On-page SEO optimization factors for a site include meta tags, URL structure, headings, body content, images, and more.
The basic definition of what on-page SEO means is in the paragraph above. Now, lets go over why on-page SEO is so important for website and business.
The Importance of On-Page SEO
On-page SEO is important because it helps search engines understand what your website and content are all about. Good on-page SEO optimization also makes it easier for search engines to match your content to relevant search queries. The importance of on-page optimization is to achieve higher rankings and visibility for your site. When a search engine like Google crawls your website, it takes into account various factors of each web page and adds them together to develop a ranking score for specific keywords.
On-page SEO consists of all the elements of SEO that you have control over. If you own a website, you can control the technical issues and the quality of your content. We believe you should be able to tackle all of these factors as they’re in your own hands. Remember: if you create an awesome website, it will definitely start ranking!
Next, lets take a dive into important factors that determine good on-page SEO!
3. Benefits of On-Page SEO
Over the years, SEO has changed but its up to digital marketers like ourselves to stay on top of it. Never the less, On-Page SEO has its way of improving your website and the content you produce. Some of these benefits include the following.
1. Gain Traction in Local Results
Local results really matter for small business. If you are looking for high local results then On-Page SEO is what you need. To gain a footing in local results SEO changes must be made to GEO location maps, google maps, and location on site titles. Many businesses searching to achieve better local results need to implement local On-Page SEO changes.
2. Improve Keyword Rankings
The top reason to implement ON-Page SEO for your website is that your keyword rankings will improve in the search engine results pages (SERPs). The better-optimized your content is for specific keywords, the more Google will match it to specific search queries. As your keyword ranking improve and your site moves up the search rank, you will experience better organic search results for your pages. This then improves the amount of traffic your pages receive.
3. Click-Thru Rate Improves
When On-Page SEO optimization is done correctly, it can boost the click-through rate (CTR) for your listings in the search engines like Google. A listing that includes target keywords in specific areas, such as the meta title, meta description, and URL, often gets a higher CTR than under-optimized listings. It makes sense to optimize your listings properly and Hemmer Media Consulting is experienced and has the know how to implement this correctly.
4. Increased Conversion
Now that we understand how on-page search engine optimization can improve the CTR for your website, you may be wondering what that leads to. What is on-page optimization going to do for conversion rates? Well, content that’s been properly optimized for On-Page SEO often has better conversion rates and produces more leads, customers, and sales. That’s because visitors see many cues that the website is relevant to the search they did on Google. Without proper On-Page SEO tactics, a visitor may bounce from the page because it doesn’t seem like a good match for their search.
5. Improve Site Speed
You have all the changes made to increase traffic but your products page loads slow and some visitors are turned off and leave before checking out your products or services. With On-Page SEO, Hemmer Media Consulting also helps clean up code that would normally slow things down on a page. With more content comes more clean up to ensure that content populates quickly and without error.
In summary, On-Page SEO gives you the advantage over competition by improving site speed, increasing conversion, improving click-thru rate, improving keyword rankings, and gaining traction in local search results. All of these advantages will ultimately lead to a higher return for your company. Contact Hemmer Media Consulting today to find our more!